Charles Duhigg | 2012 | 416 pages
Greater Des Moines Partnership CEO Jay Byers recommended this book- one in which New York Times business reporter and Pulitzer Prize winner Charles Duhigg argues that much of our lives are ruled by unconscious habits, good and bad, but that by becoming aware of the prompts that trigger our habitual actions, we can reprogram our brains to positively affect our day-to-day decision-making. Duhigg digs deep into research on human brain activity and behavior to present a layman’s argument for a fundamental accepted in the scientific community for decades: humans are, actually, creatures of habit.
Duhigg makes a compelling case for applying our innate biological tendency toward habitual behavior to improve our lives- from better health through more regimented workout and meal preparation habits to better performance at work by understanding daily productivity-slowing triggers [Duhigg uses a simple personal anecdote involving his analysis of why, every day at around 3.00, he got up from his desk to buy a cookie from the cafeteria; after working through his prescribed process of trigger elimination, he discovered it wasn’t the cookie, the sugar, or even the break which was the trigger; it was a desire to socialize with those in the cafeteria. So he reprogrammed to get an apple every day and chat with his friends.]
I found Power of Habit to be compelling and truly applicable to my experience in life and business. Recommend.